A Marketing Firm Has Been Hired to Develop New Advertisements

A marketing firm has been hired to develop new advertisements for the "Safe and Sober" campaign. The goal of the campaign is to persuade people to drive more carefully. The firm is considering two different television commercials. One commercial shows graphic accidents with actual accident victims; the other shows controlled collisions with plastic crash dummies. Based on the research into factors that influence persuasion, what should you predict?

A) Both commercials should arouse equivalent levels of fear, and therefore neither commercial will be effective.
B) The commercial with the graphic accidents will arouse more fear, and therefore be more effective.
C) The commercial with the plastic crash dummies will arouse less fear, and therefore be more effective.
D) The commercial with the plastic crash dummies will arouse more fear, and therefore be more effective.