Stonecioust, an apparel store, plans to open a store in the city of Afbanca in the current fiscal year. Before setting up the store, the brand manager of Stonecioust conducts a survey to study the business tactics, strengths, and weaknesses of the apparel stores that operate in Afbanca. In this scenario, which of the following is Stonecioust most likely using?

Question

Quizplus · Accepted Answer

Stonecioust is most likely conducting a competitive analysis to study the business tactics, strengths, and weaknesses of the apparel stores that operate in Afbanca. This will help them understand the competition and better position their store in the local market. Demographic segmentation involves dividing a market into different groups based on characteristics such as age, gender, income, etc. Corporate governance refers to the system of rules, practices, and processes by which a company is directed and controlled. Change intervention involves implementing interventions to bring about change in an organization or system.

Stonecioust, an Apparel Store, Plans to Open a Store in the City