Harrison Corp. wants to raise its level of service to enhance customer experience. The board of directors sent out an email containing a message of encouragement directed toward the employees. In the context of formal communication channels, this scenario illustrates _____.
A) downward communication
B) upward communication
C) horizontal communication
D) lateral communication

Question

Quizplus · Accepted Answer

This scenario illustrates downward communication because the message is being conveyed from the board of directors (at the top of the organizational hierarchy) to the employees (at a lower level).