After Axcess Systems lost a major client, it decided to change its organizational structure. To communicate organizational change to employees, the top management sends out an email containing a detailed account of its new strategic plan to all employees. In the context of formal communication channels, this scenario illustrates _____.
A) downward communication
B) upward communication
C) horizontal communication
D) lateral communication

Question

Quizplus · Accepted Answer

Downward communication is the flow of information from higher levels of management to lower levels of management or employees. In this scenario, the top management is sending an email to all employees, indicating the flow of information from higher to lower levels, making this an example of downward communication.

After Axcess Systems Lost a Major Client, It Decided to Change