A used-car salesman is trying to persuade a customer to buy a specific car because "It is a fine car at a great price." Which characteristic related to the effectiveness of persuasion will be most helpful

Question

Quizplus · Accepted Answer

Trustworthiness is the most important characteristic related to the effectiveness of persuasion. People are more likely to be persuaded by someone who they perceive as trustworthy. The fact that the salesman is offering a "great price" and has "many years of experience" may not be enough to convince the customer if they don't trust the salesman. Being friendly and knowing comparative information can also be helpful in persuasion, but trustworthiness is the most crucial factor.

A Used-Car Salesman Is Trying to Persuade a Customer to Buy