If you are going to attempt to use fear to persuade someone,which characteristic of the feared consequence should you emphasize

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Emphasizing that the feared consequence is avoidable if the target audience follows your advice can motivate them to take action to prevent it from happening. This is known as the "response efficacy" of the recommended action. If the consequence is unavoidable, unpredictable, or associated with illness, it may create more anxiety or denial than motivation to act.

If You Are Going to Attempt to Use Fear to Persuade