When the representatives of the target audience are asked to read or view materials in draft form before it is mass-produced and distributed is referred to as
A) copy testing.
B) split messaging.
C) benchmarking.
D) piggybacking.

Question

Quizplus · Accepted Answer

This is known as copy testing, where representatives of the target audience are asked to review and provide feedback on the draft material before it is finalized and distributed. Split messaging refers to the use of different messages or strategies for different segments of the audience, benchmarking is the process of comparing a company's performance to industry standards, and piggybacking refers to the use of an existing platform or product to promote a new one.

When the Representatives of the Target Audience Are Asked to Read