Content analysis essentially revolves around
A) database management.
B) copy testing.
C) piggybacking.
D) counting and categorizing.

Question

Quizplus · Accepted Answer

Content analysis involves systematically counting and categorizing data, such as words or images, in order to uncover patterns or themes within the content. It is not primarily focused on database management, copy testing, or piggybacking (which refers to taking advantage of an existing marketing campaign to promote a separate product or service).

Content Analysis Essentially Revolves Around