To overcome receiver resistance to a persuasive appeal, the price typically should be:

Question

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Delaying the mention of the price until the reader benefits have been established is a strategy for overcoming receiver resistance to a persuasive appeal. This allows the reader to understand the value or benefits of the product before learning the price, which may increase their willingness to pay. Mentioning the price early in the message may create the impression of deception and could lead to receiver resistance. Implied or stated in terms of large units may also overwhelm the reader and lead to resistance, and placing the price as a stand-alone in a simple sentence may not provide enough context to establish the value of the product.

To Overcome Receiver Resistance to a Persuasive Appeal, the Price