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Which of the Following Is True of Offering Guarantees and Free

Question 31

Multiple Choice

Which of the following is true of offering guarantees and free trials in persuasive messages?


A) It always conveys a positive connotation that the purchase should be made.
B) If used for free trials, there is a possibility of legal action against the seller.
C) If terms of a guarantee are long or complex, they can be included in an enclosure.
D) It deters the reader from personally checking out the product and comparing it with competing items.

Correct Answer:

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