Which of the following is effective for gaining attention in an unsolicited sales message?

Question

Quizplus · Accepted Answer

A startling announcement has the potential to capture the recipient's attention and encourage them to read further. This can be achieved through an attention-grabbing headline or opening statement. A request for action may be more appropriate in later stages of the sales process, but may not be effective as the initial attention-grabber. A long and detailed procedure or an abundance of technical facts may overwhelm the recipient and turn them off from reading further.

Which of the Following Is Effective for Gaining Attention in an Unsolicited