In a sales message, the last paragraph should:

Question

Quizplus · Accepted Answer

The last paragraph of a sales message should confidently ask for action, using clear and direct language. This includes avoiding phrases like "I hope" and "if" and instead using language that encourages the reader to take action, such as "Order now" or "Sign up today." Testimonials and guarantees can be included earlier in the message, and detailed information should be spread throughout the message rather than only in the last paragraph.

In a Sales Message, the Last Paragraph Should