A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message?

Question

Quizplus · Accepted Answer

Introducing the higher price at the beginning may turn off potential customers before they even hear the benefits of the product. Throughout the message, the price can be mentioned as a point of differentiation, but it should not be the central selling point. The end of the message is too late to introduce the price as the reason for taking action. Instead, introducing the price late in the message, along with its benefits, allows the writer to establish the value of the product before addressing any concerns about price.

A New Product to Reduce Cholesterol Is on the Market