Question 1

Graphic images like the one below are typically used for ______________. 
A)Providing links to online content
B)Innovative brand logos
C)Generating augmented reality images
D)Reprogramming mobile devices

Accepted Answer

The answer of Graphic images like the one below are...

Question 2

___________ apps generate graphic images that are superimposed on pictures of real objects,such as rooms and roads.For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all food services,such as Starbucks and Pizza Hut,inside the building.
A)Augmented reality
B)Mobile visual search
C)Location based marketing
D)Mobile media

Accepted Answer

The description provided in the question perfectly fits the definition of augmented reality apps, which generate graphics that are superimposed on real-life objects. Mobile visual search involves using the phone camera to search for specific objects, while location-based marketing targets users based on their geographical location. Mobile media is a broader term that encompasses various types of media that are accessed through mobile devices.

Question 3

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional PC market?
A)Mobile consumers are much more demanding and have higher standards for quality.
B)The greater number of mobile devices and operating systems makes it hard to create websites and apps that work well with all device/OS combinations.
C)It's hard to predict if the mobile market will even exist a few years from now.
D)Mobile OSs are dramatically more complicated than traditional PC OSs.

Accepted Answer

The greater number of mobile devices and operating systems makes it hard to create websites and apps that work well with all device/OS combinations. Unlike the traditional PC market, there are numerous types of mobile devices with different operating systems, screen sizes, processors, and other features that need to be taken into account when developing for the mobile market. This fragmentation makes it challenging for developers to create applications that work well across all device/OS combinations.

Question 4

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.
A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Accepted Answer

Sending special offers to customers via SMS text message or advertising on a popular mobile game app is a form of mobile marketing. Mobile sourcing refers to the use of mobile devices to source products or services, mobile fulfillment refers to the delivery or completion of an order or transaction via a mobile device, and mobile retailing refers to the sale of products or services through a mobile device or app.

Question 5

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.
A)reduces the number of employees needed to process purchasing
B)reduces the procurement cycle time to order and receive items
C)empowers suppliers to negotiate terms of service
D)empowers an organization's staff with product information needed to make intelligent decisions when procuring items

Accepted Answer

Empowering suppliers to negotiate terms of service can have a negative impact on cost control as it may lead to higher prices or less favorable terms for the organization. The other options listed (reducing the number of employees needed, reducing procurement cycle time, and empowering staff with product information) all help to control costs.

Question 6

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.
A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Accepted Answer

The answer of Using a coupon on your cell phone...

Question 7

________ serve one industry,such as automotive or chemical,along the entire supply chain.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Accepted Answer

Vertical exchanges serve one industry along the entire supply chain, allowing for transactions between suppliers, manufacturers, and distributors. Private exchanges are owned by a single company and not available to outside parties. Horizontal exchanges serve a particular function or service, rather than an entire supply chain. Spot sourcing refers to a procurement strategy where goods are purchased as needed from various sources.

Question 8

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.
A)Personal
B)Location-based
C)Augmented reality
D)Relationship

Accepted Answer

This is an example of location-based marketing since it uses the user's GPS location to target them with relevant messages.

Question 9

Indirect materials in one industry are purchased as-needed using a practice called ________.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Accepted Answer

Spot sourcing involves purchasing materials on an as-needed basis, without a long-term contract or agreement. This is a common practice for indirect materials in many industries, as it allows for flexibility and cost savings. Private and vertical exchanges typically involve more long-term relationships and agreements, while horizontal exchanges are more focused on industry-wide collaboration and sharing of resources.

Question 10

Organizations purchase materials to produce finished goods,which is referred to as ________,and products for daily operational needs,which is referred to as ________.
A)indirect procurement;direct procurement
B)direct procurement;indirect procurement
C)e-sourcing;e-procurement
D)e-procurement;e-sourcing

Accepted Answer

Direct procurement refers to buying materials for production purposes, while indirect procurement refers to purchasing goods and services needed for operational functions other than production. Therefore, B is the correct choice as it correctly matches the definition given in the question. The other options, A, C, and D, either reverse the definitions or use terms that are not defined in the question.

Question 11

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Accepted Answer

Horizontal exchanges are e-marketplaces for indirect materials, serving multiple industries and suppliers. They are many-to-many platforms where buyers and sellers can interact and negotiate deals for commodities such as office supplies, cleaning materials, and light bulbs. Private exchanges, on the other hand, are customized e-marketplaces that serve the procurement needs of a particular organization. Vertical exchanges cater to a specific industry or a supply chain, while spot sourcing is a strategy for buying goods or services at a particular point in time from a specific supplier.

Question 12

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.
A)Mini-transfers
B)Micro-credits
C)Micropayments
D)ATM

Accepted Answer

Micropayments are transactions involving relatively small sums of money, typically less than $10. Mobile payment systems are better equipped to handle micropayments compared to traditional credit card systems, which may charge high processing fees for such small transactions.

Question 13

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.During check out,users activate the Starbucks app,which creates a ___________ that can be scanned at check out.
A)Seven digit numerical code
B)Bar code or QR code
C)Credit voucher
D)Password

Accepted Answer

The question specifically mentions the use of a "scanned" code, which would typically be a bar code or QR code. The other options (numerical code, credit voucher, password) do not necessarily involve scanning and may not be applicable in this context.

Question 14

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ______________,________________,payment methods,and even location.
A)Previous purchases,product preferences
B)Privacy concerns,government regulations
C)Brand attitudes,political preferences
D)Social media,email preferences

Accepted Answer

Previous purchases and product preferences help the brand to personalize the shopping experience by recommending products that align with customer's interests. Payment methods and location help to tailor the experience based on regional discounts, delivery options and payment methods available in the customer's area. Privacy concerns, government regulations, brand attitudes, political preferences, social media, and email preferences are not directly related to customizing the shopping experience on a mobile app.

Question 15

Mobile payment systems employ a range of technologies.Which of the following is not used for mobile payments?
A)NFC
B)SMs
C)QR codes
D)Augmented reality

Accepted Answer

Augmented reality is not commonly used for mobile payments. NFC (Near Field Communication), SMS (Short Message Service), and QR codes (Quick Response codes) are the primary technologies used for mobile payments.

Question 16

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.
A)auction
B)B2C
C)buy-side marketplace
D)sell-side marketplace

Accepted Answer

The sell-side marketplace model refers to organizations selling their products or services to other organizations from their own private website or from a third-party site. This is different from the B2C model where organizations sell their products or services directly to consumers. The auction model refers to transactions where multiple buyers compete to purchase a product or service from a single seller. The buy-side marketplace model refers to transactions where multiple sellers compete to sell a product or service to a single buyer.

Question 17

The ability to make _____________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.
A)Mini-transfer exchanges
B)Micropayments
C)Micro-credit charges
D)Mini-credit transactions

Accepted Answer

Micropayments are small financial transactions, usually under $10, that can be made electronically through a mobile device or online. These types of payments are ideal for situations such as purchasing from vending machines or paying for parking meters. The other choices, mini-transfer exchanges, micro-credit charges, and mini-credit transactions, are not commonly used phrases in the context of mobile payments.

Question 18

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?
A)Concerns about privacy and security
B)Consumers find mobile devices too complicated to use for commerce
C)Limited and inconvenient mobile payment options
D)Lack of technological standardization (devices,OSs,browsers,etc. )

Accepted Answer

Concerns about privacy and security, limited and inconvenient mobile payment options, and lack of technological standardization are all common reasons why consumers and businesses have been slow to embrace mobile commerce. However, the idea that consumers find mobile devices too complicated to use for commerce is not a significant barrier to adoption, as many people are already comfortable using their smartphones for various activities such as shopping, banking, and social media.

Question 19

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.
A)Bar code
B)QR code
C)Augmented reality
D)NFC

Accepted Answer

The Google Wallet and similar payment systems use Near Field Communication (NFC) technology, which allows for contactless communication between devices that are within close range. This is how the mobile user's phone can communicate with the merchant terminal to transfer payment. Bar codes and QR codes require scanning, while augmented reality is not directly involved in payment transactions.

Question 20

As mobile commerce grows,there is a greater demand for _________ that make transactions from smartphones and other mobile devices convenient,safe,and secure.
A)Broadband protocols
B)Credit cards
C)Debit cards
D)Payment systems

Accepted Answer

Mobile commerce requires payment systems that are designed specifically to facilitate transactions from smartphones and other mobile devices. These payment systems should have features like seamless integration with mobile apps, easy checkout processes, and robust security measures to ensure that transactions are safe and secure. While credit and debit cards are an important part of mobile commerce, they are not enough on their own to meet the demands of a growing mobile user base. Similarly, broadband protocols are important for ensuring fast and reliable mobile connectivity, but they are not directly related to the process of making mobile transactions.

Quiz 8: Retail, E-Commerce, and Mobile Commerce Technology

Graphic images like the one below are typically used for ______________.

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional PC market?

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.

________ serve one industry,such as automotive or chemical,along the entire supply chain.

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.

Indirect materials in one industry are purchased as-needed using a practice called ________.

Organizations purchase materials to produce finished goods,which is referred to as ,and products for daily operational needs,which is referred to as .

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.During check out,users activate the Starbucks app,which creates a ___________ that can be scanned at check out.

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ,__,payment methods,and even location.

Mobile payment systems employ a range of technologies.Which of the following is not used for mobile payments?

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.

The ability to make _____________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.

As mobile commerce grows,there is a greater demand for _________ that make transactions from smartphones and other mobile devices convenient,safe,and secure.