Question 1

Which of the following are personalized product endorsements that originate from the recipient's social graph?

Accepted Answer

C)Recommendations are more influential than reviews and ratings because they leverage the social capital of the referrer.

Question 2

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Accepted Answer

C)Cognitive biases are the 'shortcuts' our brains take when we process information.Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.

Question 3

Which of the following best describes what a deal directory is?

Accepted Answer

D)There are social commerce implications at every stage of the consumer decision-making process.

Question 4

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Accepted Answer

B)This sharing is a form of recommendation in that others in the user's social graph can treat the pin as an endorsement.

Question 5

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

Accepted Answer

C)Testimonials: a form of recommendation that enables users to share a more personal story about their experience,possibly as a video endorsement.

Question 6

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Accepted Answer

A)When a lot of people select one option,we interpret this popularity as social proof that the choice is the right one.

Question 7

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

Accepted Answer

C)Affinity,sometimes called 'liking',means that people tend to follow and emulate those people whom they find attractive or otherwise desirable.If we like someone,we are more likely to say yes to their requests or to internalize their beliefs and actions as our own.

Question 8

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

Accepted Answer

A)Recommendation indicators: simple buttons that provide an onsite endorsement of a product.The most common options are Facebook's 'like' and Google's +! buttons.

Question 9

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

Accepted Answer

C)One of the key components to WOM marketing is the provide tools that make it easier to share information.

Question 10

Which of the following best describes what a group buy tool does?

Accepted Answer

E)There are social commerce implications at every stage of the consumer decision-making process.

Question 11

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Accepted Answer

D)Even though consumers have access to more information than ever before when it comes to purchase decisions,they are also faced with the limitations of bounded rationality.

Question 12

Which of the following best describes what a user forum is?

Accepted Answer

C)There are social commerce implications at every stage of the consumer decision-making process.

Question 13

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Accepted Answer

A)Social shopping portals and partnerships can also be relevant.Wanelo thinks of itself as a digital mall where users can post favorite items,and comment and share with friends.

Question 14

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Accepted Answer

E)Popularity filters: filters that enable the shopper to show products by most popular,most viewed,most favorite,or most commented

Question 15

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Accepted Answer

B)Whenever someone has expertise,whether that expertise comes from specialist knowledge and/or personal experience with the product or problem,we will tend to follow that person's advice.

Question 16

Which of the following scenarios is not likely to make us conform?

Accepted Answer

A)We conform in many small ways every day,even though we don't always realize it.Unspoken rules govern many aspects of consumption.

Question 17

Which of the following best describes what a 'Shop Together' tool does?

Accepted Answer

B)There are social commerce implications at every stage of the consumer decision-making process.

Question 18

Which of the following best describes a popularity filter?

Accepted Answer

A)There are social commerce implications at every stage of the consumer decision-making process.

Question 19

Which of the following best defines the term 'thinslicing'?

Accepted Answer

B)This process of using heuristics to simplify the decision-making process is sometimes referred to as 'thinslicing',where we peel off just enough information to make a choice.

Question 20

Which of the following best describes what an 'Ask Your Network' tool does?

Accepted Answer