The core concept of consumer behavior (CB) is the product quality.

Name: The core concept of consumer behavior (CB) is the product quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While product quality is an important aspect of CB, it is not the core concept. The core concept of CB involves analyzing how individuals and groups make decisions regarding the acquisition, use, and disposal of goods and services, including factors such as perception, motivation, learning, and attitude formation.

The Core Concept of Consumer Behavior (CB) Is the Product