Daniel is planning to start a mobile food business to cater to office workers. After conducting a small survey, he finds out that consumers prefer quick but healthy food options. He adjusts his menu to incorporate quick and healthy food alternatives. The busy professionals are Daniel's _____ for his new restaurant.
A) capital market
B) target market
C) warm market
D) close range market

Question

Quizplus · Accepted Answer

The group of consumers that Daniel is specifically targeting with his mobile food business are his target market. They are the individuals for whom he is creating and adapting his menu to meet their preferences and needs. The other options - capital market, warm market, and close range market - do not accurately describe the group of consumers that Daniel is aiming to serve.

Daniel Is Planning to Start a Mobile Food Business to Cater