When firms fail to realize how their products provide value, they run the risk of developing _____.
A) marketing dissonance
B) equity risk
C) margining risk
D) marketing myopia

Question

Quizplus · Accepted Answer

Marketing myopia refers to a company's shortsightedness in understanding and focusing on their customers' needs and wants. When firms fail to realize how their products provide value, they risk falling into this trap and ultimately lose market share to competitors who better understand their customers. Choices A, B, and C are not related to this concept.

When Firms Fail to Realize How Their Products Provide Value