Which of the following statements is true in the context of research conducted on product contagion?
A) Consumers prefer buying things that others have previously touched as it shows that they are buying something that is a popular choice.
B) Consumers at supermarkets can be seen searching for items in the front of the shelves.
C) A product's value can increase when a consumer sees it being handled by an attractive member of the opposite sex.
D) A product's value can increase when a consumer finds it on a crowded shelf as it shows that the product is in demand.

Question

Quizplus · Accepted Answer

Research on product contagion has found that a product's perceived value can increase when consumers see it being handled by an attractive member of the opposite sex, due to the positive associations and perceived qualities transferred from the person to the product.

Which of the Following Statements Is True in the Context