Which of the following statements is true in the context of emotional behavior?
A) Highly involved shoppers cannot achieve a flow experience.
B) Salespeople with high emotional intelligence are not considered effective.
C) Humor creates value-added experiences and can serve more utilitarian functions such as reducing stress.
D) Emotional involvement decreases when the consumer receives something extra with products purchased.

Question

Quizplus · Accepted Answer

Humor can create value-added experiences and serve utilitarian functions such as reducing stress, which can enhance emotional well-being. Highly involved shoppers can achieve flow experiences, and emotional involvement may not necessarily decrease when receiving something extra with a purchase. Salespeople with high emotional intelligence are typically considered more effective, not less effective.

Which of the Following Statements Is True in the Context