The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____.
A) influencer
B) gatekeeper
C) purchaser
D) innovator

Question

Quizplus · Accepted Answer

An influencer is the person in the household who recognizes a need and provides information about a potential purchase to others. They can be anyone from family members to friends, colleagues, or even online influencers. They have a significant impact on the purchase decision-making process as their recommendations or opinions can influence others' attitudes and behavior towards a particular product or brand.

The Person in the Household Who Recognizes a Need and Provides