New Beginnings, a firm specializing in mother and childcare products, gives free samples of its latest products to new mothers. It also encourages mothers to share their feedback on the samples on a company blog created for this purpose. The company's goal is to stimulate positive word-of-mouth about its products. The given scenario is an example of _____.
A) separated self-schema
B) dissociative influence
C) organic word-of-mouth
D) amplified word-of-mouth

Question

Quizplus · Accepted Answer

This scenario is an example of amplified word-of-mouth, where a company actively encourages or facilitates the sharing of its product experiences by consumers, aiming to increase positive publicity or feedback about its products.

New Beginnings, a Firm Specializing in Mother and Childcare Products