Cuidado, a nonprofit organization that focuses on caring for the elderly, encourages its members to do as much as possible for the welfare of old people. At the end of each year, one individual is voted as the "Care Member of the Year." The member also receives a free holiday package for two. Which of the following types of group influence most likely motivates the members of Cuidado to care for the elderly?
A) Informational influence
B) Utilitarian influence
C) Value-expressive influence
D) Situational influence

Question

Quizplus · Accepted Answer

Utilitarian influence is most likely at play here because members are motivated by the rewards (the title of "Care Member of the Year" and a free holiday package) for their behavior, which aligns with the concept of utilitarian influence where behavior is shaped by the pursuit of rewards and avoidance of punishment.

Cuidado, a Nonprofit Organization That Focuses on Caring for the Elderly