Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred?
A) Innovators
B) Early adopters
C) Laggards
D) The early majority

Question

Quizplus · Accepted Answer

Fred's reluctance to switch to a digital television until his old one breaks down suggests that he is resistant to change and prefers to stick with traditional technologies. This behavior is characteristic of laggards, who are the last group to adopt new technologies. Innovators and early adopters are typically more open to trying out new technologies, while the early majority are more cautious and tend to wait until a technology has become well-established before adopting it.

Fred Is a 45-Year-Old Man