The individual difference variable of _____ assesses an individual's need to enhance the image others hold of him or her by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.
A) susceptibility to interpersonal influence
B) separateness-connectedness
C) social presence and embarrassment
D) attention to social comparison information

Question

Quizplus · Accepted Answer

Susceptibility to interpersonal influence refers to the degree to which an individual is influenced by the opinions and actions of others. This includes the need to enhance one's image by acquiring and using products, conforming to the expectations of others, and learning about products by observing others. Therefore, option A is the correct answer. Separateness-connectedness refers to an individual's desire to be independent or connected to others. Social presence and embarrassment refer to an individual's awareness of the social environment and fear of being embarrassed. Attention to social comparison information assesses the degree to which individuals compare themselves to others in terms of their abilities, achievements, and possessions.

The Individual Difference Variable of _____ Assesses an Individual's Need