Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____.
A) influencer
B) user
C) purchaser
D) laggard

Question

Quizplus · Accepted Answer

Jeremy is the user of the bicycle since he will be the one using it to go to school. While he may have some influence on which bicycle is ultimately chosen, his parents are likely the primary influencers and purchasers in this scenario. There is no indication that Jeremy is a laggard in terms of purchasing behavior.

Jeremy Is a Ten-Year-Old Boy