Which of the following reference group influences is related to referent power?
A) Utilitarian influence
B) Value-expressive influence
C) Informational influence
D) Dissociative group influence

Question

Quizplus · Accepted Answer

Referent power is based on the desire to identify with or be like a particular person or group. Value-expressive influence is related to referent power because it involves individuals adopting the beliefs, attitudes, and behaviors of a group that they admire or want to be associated with. Utilitarian influence is based on the practical benefits of a group or product, informational influence is based on the provision of information or knowledge, and dissociative group influence is based on avoiding association with a particular group or behavior.

Which of the Following Reference Group Influences Is Related to Referent