_____ are what a consumer really wants to happen during an experience if everything was perfect.
A) Equitable expectations
B) Ideal expectations
C) Predictive expectations
D) Normative expectations

Question

Quizplus · Accepted Answer

Ideal expectations are what a consumer really wants to happen during an experience if everything was perfect. Equitable expectations refer to fairness in the exchange, predictive expectations refer to what a consumer believes will happen, and normative expectations refer to what is considered the norm or usual experience.

_____ Are What a Consumer Really Wants to Happen During