Identify a true statement about attribution theory.
A) It states that consumers are motivated to act in accordance with their attitudes and behaviors.
B) It proposes that people compare their own level of inputs and outcomes to those of another party in an exchange.
C) It proposes that consumers look for the cause of particular consumption experiences when arriving at satisfaction judgments.
D) It proposes that consumers use expectations as a benchmark against which performance perceptions are judged.

Question

Quizplus · Accepted Answer

Attribution theory proposes that consumers look for the cause of particular consumption experiences when arriving at satisfaction judgments. This means they try to understand why something happened in order to determine if they are satisfied or dissatisfied with the experience. The other choices are not accurate descriptions of attribution theory.

Identify a True Statement About Attribution Theory