Darrell has a negative perception about plasma televisions and thinks that they are less energy-efficient. His son buys a plasma television for its superior picture quality. However, Darrell tries to find faults with the plasma television due to his preconceived notion. In this scenario, which of the following phenomena does Darrell demonstrate?
A) Confirmatory bias
B) Positive disconfirmation
C) Interactional fairness
D) Authenticity paradox

Question

Quizplus · Accepted Answer

Darrell demonstrates confirmatory bias, which is the tendency to search for, interpret, and recall information in a way that confirms one's preexisting beliefs or attitudes. He is actively seeking faults with the plasma television instead of being open to the possibility of it being energy-efficient.

Darrell Has a Negative Perception About Plasma Televisions and Thinks