Identify a true statement about consumer dissatisfaction.
A) It can lead to specific emotions like delight.
B) It is a negative consumption outcome.
C) It results in positive disconfirmation.
D) It is an effect of low involvement and high expectation.

Question

Quizplus · Accepted Answer

Consumer dissatisfaction is a negative consumption outcome, indicating that a consumer is unhappy with a product or service they have purchased or used. Option A is incorrect as consumer delight denotes satisfaction and not dissatisfaction. Option C is incorrect as positive disconfirmation refers to a situation where a consumer’s expectations about a product or service exceed the outcome they actually experience, leading to satisfaction. Option D is incorrect as, generally, high expectation results in high involvement, which, in turn, leads to dissatisfaction if the product or service does not live up to expectations.

Identify a True Statement About Consumer Dissatisfaction