Which of the following is true of a consumption experience?
A) It has the potential to produce a utilitarian value.
B) It guarantees customer satisfaction and product durability.
C) It is the number of times a consumer buys a product.
D) It is positive when a product is less authentic.

Question

Quizplus · Accepted Answer

A consumption experience has the potential to produce a utilitarian value, which is the practical or functional value that a product provides to a consumer. This can include benefits such as convenience, reliability, and affordability. However, customer satisfaction and product durability are not guaranteed in a consumption experience, and the number of times a consumer buys a product (frequency) is not the same as the experience itself. Lastly, a consumption experience may or may not be positive when a product is less authentic, as this depends on individual consumer preferences and perceptions.

Which of the Following Is True of a Consumption Experience