Which of the following is true of consumer satisfaction?
A) It is often the result of cognitive dissonance.
B) It results from affective rather than cognitive processes.
C) It is a post-consumption phenomenon.
D) It creates strong behavioral motivations.

Question

Quizplus · Accepted Answer

Consumer satisfaction is a post-consumption phenomenon that refers to a feeling of pleasure or disappointment that results from comparing a product's perceived performance or outcome against the expected performance or outcome. It is not necessarily the result of cognitive dissonance and does not always create strong behavioral motivations. While affective processes may influence satisfaction, cognitive processes are also important in evaluating performance and making comparisons to expectations.

Which of the Following Is True of Consumer Satisfaction