The process through which cultural ideals or values are transferred to products and then to consumers is known as _____.
A) consumption frequency
B) cognitive transference
C) meaning transference
D) distributive fairness

Question

Quizplus · Accepted Answer

The process of transferring cultural ideals or values to products and then to consumers is known as meaning transference. This means that the cultural meanings associated with a particular product are transferred to the consumer through advertising, branding, packaging, and other marketing efforts. The consumer then perceives these meanings in the product and makes a purchase decision based on them. Therefore, answer C is the correct choice. The other options, consumption frequency, cognitive transference, and distributive fairness, do not accurately describe this process.

The Process Through Which Cultural Ideals or Values Are Transferred