Which of the following is true of loyalty cards or programs?
A) They do not work in a two-tiered pricing system.
B) They cannot tell much about customer groups' demographics.
C) They can be used to learn more about customer groups' shopping patterns.
D) They are most likely to change the loyalty of consumers with a strong economic orientation.

Question

Quizplus · Accepted Answer

Loyalty cards or programs can gather information about customer shopping patterns, which can be used to personalize marketing efforts and improve customer retention.

Answer: D 
 Consumers with a strong economic orientation, who are more focused on maximizing their own economic gains, are more likely to be influenced by the financial benefits of loyalty programs such as discounts or rewards points.

Which of the Following Is True of Loyalty Cards or Programs