In the context of consumer share, which of the following statements is true of value and switching?
A) Hedonic value is more strongly related to customer share for functional types of services.
B) Customers who switch service providers are more likely to be loyal if they experience comparatively increased hedonic value.
C) Utilitarian value plays a larger role in creating consumer commitment.
D) For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.

Question

Quizplus · Accepted Answer

Customers who switch service providers are more likely to be loyal if they experience comparatively increased hedonic value. This means that if a customer perceives a greater level of pleasure or enjoyment in using a new service provider compared to the previous one, they are more likely to stick with the new provider. This highlights the importance of offering both utilitarian and hedonic value to consumers in order to create loyalty and customer share.

In the Context of Consumer Share, Which of the Following