Café da Manhã, a small café, enjoys business from many loyal customers. When there is news of another café opening in the next block, the management of the café decides to take action to preempt the competition. Which of the following actions by the management of Café da Manhã is most likely to ensure that its customers keep coming back to the café?
A) Completely revamping its menu
B) Introducing a loyalty card program
C) Focusing solely on gratifying the needs of its customers
D) Reducing the price of its most popular items

Question

Quizplus · Accepted Answer

Introducing a loyalty card program is most likely to ensure that Café da Manhã's customers keep coming back to the café. A loyalty program would reward the café's loyal customers with discounts, free products, or other incentives, encouraging them to continue to visit the café. Completely revamping the menu or reducing the price of its most popular items may not be necessary or effective in retaining customers. Focusing solely on gratifying the needs of its customers is always important but may not be enough to preempt competition.

Café Da Manhã, a Small Café, Enjoys Business from Many