Until a few decades ago, American consumers had only one choice for telephone services. Today, however, consumers can choose from many telephone and data services providers. This increase in the number of service providers indicates an increase in _____.
A) customer share
B) share of wallet
C) competitive intensity
D) consumer inertia

Question

Quizplus · Accepted Answer

The increase in the number of telephone and data service providers indicates an increase in competitive intensity, as more companies are competing for the same market share. Option A and B are not relevant to the given statement, and option D is opposite to the given statement as it indicates that consumers are remaining with their current provider instead of switching to a new one.

Until a Few Decades Ago, American Consumers Had Only One