Sakura, a recently launched sedan, has been rated by Consumer Reports, a nonprofit organization, as the most fuel-efficient sedan of 2015. Such a rating by an independent organization is called a(n):
A) celebrity endorsement.
B) influencer endorsement.
C) brand-advocate endorsement.
D) third-party endorsement.

Question

Quizplus · Accepted Answer

The rating by Consumer Reports, an independent nonprofit organization, is an example of a third-party endorsement. It is not influenced by the brand or any other external factors, making it a reliable source of information for consumers.  Celebrity endorsements involve a celebrity promoting a product, influencer endorsement involves an influential person promoting a product, and brand-advocate endorsement involves a loyal customer promoting a brand.

Sakura, a Recently Launched Sedan, Has Been Rated by Consumer