When the La' ChamoTea outlet near Ben's place closed, he started going to the next nearest outlet, which is 20 blocks from his house, just to get his daily morning dose of chamomile tea. Ben's behavior toward La' ChamoTea is an example of _____.
A) customer share
B) consumer inertia
C) consumer switching
D) customer commitment

Question

Quizplus · Accepted Answer

Ben's willingness to travel a longer distance to get his chamomile tea from the same brand, despite the closure of the nearest outlet, demonstrates a strong loyalty or commitment to La' ChamoTea.

When the La' ChamoTea Outlet near Ben's Place Closed, He