_____ lead to an affective reaction most conventionally represented by consumer satisfaction or dissatisfaction.
A) Post-consumption cognitions
B) Prepurchase decision efforts
C) Confirmation biases
D) Alternative evaluations

Question

Quizplus · Accepted Answer

Post-consumption cognitions refer to the thoughts, feelings, and evaluations that a consumer has after consuming a product or service. These cognitions can lead to a positive or negative affective reaction, which is typically represented by consumer satisfaction or dissatisfaction. The other options may influence a consumer's decision-making process, but do not necessarily lead to an affective reaction.

_____ Lead to an Affective Reaction Most Conventionally Represented by Consumer