Which of the following is true of preferred customer perks?
A) The customers receiving these perks are disproportionately profitable for the company.
B) Giving away these perks is not particularly profitable for the company in the long run.
C) Companies are usually quite indiscreet in providing these perks in order to attract more customers.
D) The customers receiving these perks do not talk about them lest other customers get angry.

Question

Quizplus · Accepted Answer

Preferred customer perks are typically given to customers who are more loyal and profitable for the company. Therefore, it makes sense for companies to prioritize these customers and provide special perks to retain their loyalty.

Which of the Following Is True of Preferred Customer Perks