In the context of brand loyalty, the portion of resources allocated to one brand from among the set of competing brands is called _____.
A) segment share
B) retail share
C) market share
D) customer share

Question

Quizplus · Accepted Answer

Customer share, also known as wallet share, refers to the portion of a customer's spending within a category that goes to a specific brand, indicating brand loyalty.

In the Context of Brand Loyalty, the Portion of Resources