Which of the following occurs when consumers spread information from one to another about favorable consumption experiences?
A) Positive word-of-mouth
B) Positive disconfirmation
C) Positive attribution
D) Switching behavior

Question

Quizplus · Accepted Answer

Positive word-of-mouth occurs when consumers spread information from one to another about favorable consumption experiences. This can be beneficial for a brand or product as it can lead to increased awareness and sales.

Which of the Following Occurs When Consumers Spread Information from One