Carla was unhappy with her haircut. Therefore, the next time she wanted a haircut, she went to a different hairstylist, who she thought was more competent than her previous stylist. From a consumer behavior perspective, which of the following terms best describes Carla's behavior?
A) Referencing
B) Switching
C) Consumer inertia
D) Complaining behavior

Question

Quizplus · Accepted Answer

Carla's decision to switch to a different hairstylist due to her dissatisfaction with her previous one represents switching behavior in consumer behavior. She consciously makes the switch to a new stylist in search of better services.

Carla Was Unhappy with Her Haircut