Which of the following statements is true of complaining behavior?
A) Negative avoidance emotions like disgust are most likely to precede complaining behavior.
B) Consumers who are more price sensitive are less likely to complain than consumers who are less price sensitive.
C) Consumers from individualist cultures are less likely to complain than consumers from collectivist cultures.
D) Negative approach emotions like anger are most likely to precede complaining behavior.

Question

Quizplus · Accepted Answer

Negative approach emotions like anger are more likely to precede complaining behavior than negative avoidance emotions like disgust. This is because anger motivates people to take action, whereas disgust often leads to avoidance behavior. Additionally, research suggests that consumers who are more price sensitive are actually more likely to complain, as they are more concerned with getting value for their money. The relationship between culture and complaining behavior is more complex and does not have a clear-cut answer, as different studies have found varying results.

Which of the Following Statements Is True of Complaining Behavior