Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____.
A) salutary products
B) pleasing products
C) desirable products
D) deficient products

Question

Quizplus · Accepted Answer

Desirable products are those that offer both high utilitarian (practical) and hedonic (pleasurable) value, and also benefit consumers and society over the long term.

Products That Deliver High Utilitarian and Hedonic Value and That