Mark illegally downloads music and movies from the Internet because he believes that the pleasure of watching his favorite movies free of cost outweighs the risk of getting caught. This is an example of consumer misbehavior most likely motivated by _____.
A) unfulfilled aspirations
B) consumerism
C) differential association
D) opportunism

Question

Quizplus · Accepted Answer

Mark's motivation for illegally downloading is driven by opportunism, where he is willing to take the risk of getting caught in order to benefit from free movies and music.

Mark Illegally Downloads Music and Movies from the Internet Because