The foot-in-the-door selling technique is based on _____.
A) belief congruence theory
B) self-perception theory
C) expectation theory
D) equity theory

Question

Quizplus · Accepted Answer

The foot-in-the-door selling technique is based on self-perception theory, which suggests that people infer their attitudes and beliefs from their own behavior. In this technique, a small request, such as filling out a survey or signing a petition, is made to the customer first. This increases the likelihood that they will agree to a larger request, such as purchasing a product from the same company.

The Foot-In-The-Door Selling Technique Is Based on _____