Bart tends to show his disagreement toward certain products by changing catchphrases of advertisements on billboards. In this scenario, which of the following types of consumer misbehavior does Bart demonstrate?

Question

Quizplus · Accepted Answer

Bart's behavior of changing catchphrases on advertisements is an example of culture jamming, which is a type of consumer misbehavior where individuals aim to subvert or critique dominant cultural messages through various forms of protest or parody. Consumer fraud involves intentionally deceiving or misleading consumers, product misuse involves using a product in a manner not intended by the manufacturer, and differential association refers to learning deviant behaviors through associating with others who engage in such behaviors.

Bart Tends to Show His Disagreement Toward Certain Products by Changing